The shed that started everything

The Lohi Story · Slow Fashion

The shed that started everything


I was eight years old the first time I understood that a piece of clothing could stop you in your tracks.

It wasn't at a show or an exhibition. It was in a tractor shed near Naseby.

Eden Hore was a sheep farmer — a collector, really — a man who had spent decades quietly gathering extraordinary things. Garments, mainly. Couture pieces from another world, stored without ceremony among the ordinary machinery of a Central Otago farm. He wasn't a fashion designer. He wasn't trying to be. He just had an eye, and an instinct for beauty, and enough conviction to act on it. The collection he assembled is now considered one of the most significant of its kind in New Zealand.

But I didn't know any of that when I was eight. I just knew that what was hanging in that shed was unlike anything I had ever seen. The colours were dramatic and strange and completely at odds with everything around them — and yet they felt completely right, out there in the Maniatoto. I couldn't look away.

"I didn't have the words for it then. I just knew that what he had collected mattered. That someone had cared enough to preserve things that deserved to last."

That moment planted something in me that took about forty years to fully grow. "The truth is, I was never far from a sewing machine. I grew up with one, taught myself as I went, and for a good stretch of years ran my own sewing business — alterations, dressmaking, whatever people needed. It wasn't a straight line to Lohi, but the thread was always there. And through all of it, I never forgot that feeling — the specific kind of awe that comes from standing in front of something considered, something that wasn't in a hurry to be anything other than exactly what it was.

Russ and I didn't move to Ranfurly to start a clothing label. We moved here because this is where we wanted to be — and because an old drapery store on Charlemont Street felt like it had been waiting for someone to do something with it. We stripped it back, built what we needed with our own hands, and filled it with linen clothing that I sewed in the studio next door.

We called it Lohi. It means slow in Hawaiian. It felt honest.

Every piece I make starts the same way — with a length of pure linen and a clear head. No trend boards. No seasonal pressure. I make what I would want to wear myself, in a place I love, at a pace that lets me care about every seam. If I wouldn't wear it, it doesn't go out the door.

We have two pieces from Eden Hore's collection in the store now. They sit quietly alongside our linen garments and the work of over forty Central Otago makers. A lot of people walk in not knowing who he was, and walk out wanting to find out more. That makes me very happy.

But the part of this work that matters most to me now is the kids. The year 7 and 8 students who come into Lohi for our sustainability workshops — some of them curious, some of them dragged along by their class, most of them somewhere in between. We talk about where clothing comes from. We talk about what happens to it when we're done with it. We work with recycled denim from the local op shop and we make something real together.

And then they model it. In front of their families, their teachers, their community. And something shifts.

I think about that tractor shed a lot when I'm working with these kids. Eden wasn't standing in a gallery or a boutique when he fell in love with beautiful things. He was just a person, in an unlikely place, who let himself be moved by what he saw — and then did something about it.

That's all I'm trying to give these students. Not a lesson about sustainability. Not a lecture about fast fashion. Just a moment where something clicks — where they feel, in their hands and in their gut, that what we make and what we wear actually matters.

"You don't have to be in Paris to care about beautiful things. You just have to be paying attention."

We're growing. New linen has just arrived — bolts of it, beautiful — and our sewing room is fully set up and running. There's more coming. New pieces, new colours, new people joining us. But the pace stays the same. It always will.

Eden stored extraordinary things in a tractor shed near Naseby because he believed they deserved to be kept. I think he was right. And I think the next generation of people who live in this part of the world — and the ones who visit, and the ones who find us online — deserve to know that something made slowly, made here, made by hand, is still worth choosing.

It always was.

— Tania Haigh, Lohi Linen, Ranfurly, Central Otago